English 1 Honors
Pigs Have a Way With Words
Have you ever had a catchy slogan stuck in your head all day, and by the end of the day you end up doing what the slogan is telling you what to do? That's how powerful words and language is, it controls your mind. Throughout the book ,Animal Farm, Orwell uses different things that makes you realize how words and language manipulates you.
George Orwell uses the power of words and language like, The 7 Commandments, Slogans, the role of Squealer, and how they all manipulated the animals. Animal Farm uses types of propaganda, such as, bandwagon, and repetition, slogans were frequently used in the book. Orwell's purpose for this is to show how catchy phrases persuade people, and in this case animals.
If one very influential charismatic person starts saying something that gets people stirred up, more than likely common people will start to tag along, and follow. The horse, Boxer, had his own slogan, "I will work harder" (Orwell, P. 61), causing the weaker animals to have hope, that the windmill will be finished and the future may be brighter, because of Boxer's faith in himself. Songs also made a huge difference in the animal's lives, like the song "Beast of England" (Orwell, P.12) motivated the animals to rebel against the humans, and rule the farm themselves. When Napoleon got into power, he was how the song made the animals feel about rebellion, and banned it, "In Beast of England we expressed our longing for a better society in days to come. But society has now been established, clearly this song has no longer any purpose" (Orwell, P. 88), Napoleon said to the animals. Songs and slogans can persuade people because of their catchy tunes.
The 7 Commandments were set up by the animals, for the animals to follow. Most of the time the ruler, Napoleon, disobeyed the commandments. So, the next day the commandments would be changed, for instance, "Commandment five says, No animal shall drink alcohol" (Orwell, P.25) but later on in the book it says "It was a few days later than this that the pigs came upon a case of whisky in the cellars of the farmhouse. It had been overlooked at the time when the house was first occupied" (Orwell ,p. 107) then the fifth commandment was changed, "They had thought that the fifth commandment was, "Actually the Commandment read: "No animals shall drink alcohol to excess" (Orwell, P. 109) The other animals would be tricked into thinking it was that way all along, because Squealer, the pig, went into detail about how the new commandments were there the whole time, so the animals believed his lies. The animals would see how the pigs were in more power than them, therefore they believed whatever they say must be true especially from Napoleon, and Squealer.
Napoleon's announcer Squealer, had a huge impact on the persuasion process. He would tell the animals in detail stories about how things happened, making them think that they had forgotten all about whatever he was talking about when it never really happened. Squealer would convince the animals that Napoleon would make everything better, and that the pigs need more food, because they do much more work. Squealer would also say things like "Bravery is not enough "Loyalty and obedience are more important' (Orwell, P/55) Squealer's in detail explanations for everything really tricked the animals, making Squealer's words persuade them and control their actions and thoughts.
Orwell believes in the power of words controlling people, making them do things without being fully are of their actions, due to strong choice of words, and persuasion. He wants people to make sure they understand what their political leaders full motivation, and his plan for everything before you fully trust her or him.