my thoughts on black friday

for stores to do black friday, they have to be stupid, they know what's going to happen, they know the people are going to go crazy, they know people are going to freak out , they know that people are going to be hurt, so why, i ask, why do it, why not just slowly begin to lower prices, why not put random things on sale at random times.  Why do the stores have to do something so stupid and not use their fricken heads, seriously.