A campaign speech (Norbert Schmitt, 2008)
Make Small Talk Sexy
Monologue form: The listener does not interrupt the speaker by longer own messages, but at most by applause or disapproval. Between questions and interjections are in speeches to debate allowed, but not in speeches at special events.
Standard language: speeches are often placed in writing and read. Experienced speakers draw the free lecture at the basis of notes. Even when speakers improvise ("off the cuff" talk), they try to match their words to the level of the written language.
Prose: speakers do not speak in verse. Versreden to gay events such as weddings and carnivals (deckle speech) are the exception.
Thematic unity: speeches are characterized by the fact that they are always "down to business" are. Prolixity is bad style of speech and causes the audience responded impatiently. A good speech is concise and as short as possible.
Habitus and body language: speeches, even toasts are usually standing in larger gatherings "frontal" held by a lectern. The speaker raises his voice and looking for eye contact with the audience.
Courtesy ceremony: To a question on the part of the speaker belongs to polite form of address to the audience, Please and thanks for attention on the part of the audience final applause.
Every speech is "speech in the sense of linguistics". The converse is not true, as grammarians and linguists, the concept of speech to everything that what is written according to the rules of a language (direct, indirect, indirect speech). The German language has the word "speech" also this long, yes even more important, such as in expressions like to answer for, to make speech in which "speech" as much as "accountable" means.