Geoffrey a graphologist from Montreal is planning a weekend
workshop with limited seats in New York this season. To promote
his session he impanels an advertising agency "INFLUENCE" to come
up with a communication message. The agency fails to impress him
and he re-briefs the agency team but with a small exercise so as
to get their act / attempt right this time. The exercise
introduces him to Willy a budding copywriter who has traits of a
serial killer. Geoffrey being a professional maintains his
silence and concentrates more on the team coming up with a great
Willy on the other hand totally unaware of his dark side takes over the mantle from his seniors in the team to impress and win the pitch for his agency. He not only succeeds in attaining Geoffrey's satisfaction but also wins a seat for himself in his session after a little persuasion. In his hearts of hearts Geoffrey holds the belief of correcting Willy over a period of time by giving him options to correct his handwriting but without letting exposing him to his dark side.
However what Geoffrey is not aware is that Willy has him next on his list................................