Anywhere the article Alien Vampires Ate My Granny is published people read it. Why? Because the title draws them in, like a honey trap for a wasp, it is intriguing. When writing articles on vampire fiction I try very hard to think of a title that will hook the reader, before they realise they are about to get a writing exercise or a theoretical piece. It works, so when writing a novel, short story or poem one of the most important parts is the title. Think of it as a hook, if someone is browsing titles make yours stand out. Be the writer everyone clicks on first, draw the reader in am then give them something that makes them want to stay.