Profiling a Profit
A 5 Step Process to Setting up a Business Profile
Written By: MariahRose Nelson
What this book is about
This book is a five step process to setting up your own business networking profile. I go into detail to explain the "pros" and "cons" of each social network, like the cost, the security, and the popularity. I explain how to prevent inflictions that might take control of your page such as; hackers, frauds, and computers. This book is designed to help you setup your business profile to your specifications, and teaches you how to maintain it. I answer frequently asked questions, with the most accurate answers possible. Of course business networking profiles, like everything, are not for everyone. But, when mastered they are a great new way to generate profit from and embody your company. Let's get started.
What is your business??
What is your business?? Do you have a small town business within a small community?? Do you have a 501c3, nonprofit, organization?? Do you have a large company, within a large city?? If your business fits into anyone of these categories, let me ask you one more question; have you run out of ways to market and advertise?? Have you told yourself thousands of times that you have tried everyway of advertising there is?? Well I'm here to tell you that, you haven't tried all of them.
Depending on what your purpose for your business is will determine what you want to do to advertise. I'm here to make a suggestion, social networking profiles. Networking profiles are the easiest way to get your business "out there" and gain more clientele. Whatever your business is and what it represents will determine whether or not you even want to consider social networks. Some businesses, well most businesses, find it hard to believe that just by joining a social network, such as Facebook, is going to get them more customers. Is it really that hard to believe?? It makes logical sense, doesn't it??
Now, if you are new to social networks, than you probably have absolutely no idea on what to expect when you get onto one. In this book, I explain all of that and a lot more. Right now, almost everyone you know probably has at least one of the three; an e-mail, a social network profile, or a website. Each of these things is very important to have when dealing with business. Working with social networks, is a good thing to consider because almost everyone has one.
Social networking profiles are the best way, to open business opportunities for both you and your business. And sooner or later, someone is bound to run across your page and maybe interested in what you do thus, creating more business. Once mastered, networking profiles are very easy to generate profit from, and can increase your line of business. So as you can see, considering a social networking profile for your business, is a good choice, if you are looking for different ways to represent your company.
In order to determine which social network you think would be best to use, you need to label your company, I give you the three options in the beginning of this step; your company can be labeled in more than one if needed.
Choosing your Network
After you have labeled your company, you are ready to choose your network; I list some networks and their details in Appendix A. In order to choose your network you must know that, of course, the majority of the social networks in the United States of America are populated by teens, and adolescents. But others are specifically designed in order for small businesses and organizations to find different ways to exemplify their company. This makes it more simple to find a network that suites you; knowing that there are, some social networks that are designed just for business. As I mentioned earlier, social networks, are not for everyone, and they are not recommended enough, although in today's web economy, they are the best way to market your company.
Now, to choose a network, you must first be educated about the networks that are already out there. I recommend that, when you begin to search for your network, that you go to the ones that you already know about, this makes it easier to learn about others, and because usually whenever we are looking for something, it's probably something we already know about. I also recommend that after you have finished reading this step that you go straight to Appendix A to choose a network.
Another thing to know when choosing a network, always make sure you know the networks background; has there ever been any lawsuits, or a simpler question; Has this network ever been expressed to the media, because of a crime?? Obviously, the answer to this question will determine whether or not you would consider that specific network.
You need to make sure that when you look for a network, that it fits the qualifications that you are looking for. Let's take security for example; all different networks have different security settings. On most networks, you can personalize your privacy settings; this makes it simpler for you to control persons, clients, and information that are expressed on your page. It also allows you to control what information, is not allowed to be expressed on your page.
Also, you may want to look into what kind of information can be uploaded onto your networking profile. For example, one network may allow you to upload pictures of your products, while another may require a specific photo type or code. Other than that simple fact, you can do anything to your profile that you want to, you can upload videos onto your profile, photos, information, anything. But the best thing you could do while having a networking profile is put out advertisements, as well as logos, in other words, market yourself.
Also, once you have chosen a network you are ready to learn all of the rest of the things that go with network marketing.
Setting up Your Profile
Once you have chosen your network, you must than decide, pending the network, what you are going to use for your login, you can create a username, or just use your email. We all know what alternative emails are, and they are the key if you ever accidentally forget your password. Let's take the popular social network known as Facebook. Facebook allows you to choose between making a username or allows you to use your email for your login.
Most CEOs and managers, of both large and small businesses, never really know what to do when someone tries to hack their page. As I mentioned earlier, right now the majority of social networking profiles are populated by children and teens. And of course they can, and probably will, be a nuisance to your page.
There are three things you can do in order to stop this from happening. One you could simply ask the person to stop bothering your business page. Second you could block the person, period from even being able to view your page at all. Or three, you could report the person to the administrator of the website, (which I do not recommend because they never do anything, unless it's very serious.)
Also another thing to consider, privacy settings, this is something I highly recommend, every network has their own privacy settings some are more accurate and safe than others, but they all work. As I mentioned earlier in Step 2, you can personalize you privacy settings, this is the safest way to protect your page from hackers, and other nuisances.
What you can do is pending whatever you want to block from view, on your page (persons, personal information, phone numbers, client information, etc.) you can set up your privacy options to fit your specifications. For instance, obviously you don't want to block consumers from your page but you want to block troubles, so whoever the consumers may be all you need to do is simply allow them access to your page.
This is simple to do, and doesn't take long. Anyway, I mentioned alternate emails in the beginning of this step; I spoke of them because this is the easiest thing to do in case of loss of password or loss of email. If you were to lose your password, the network would simply send it to your email or your alternative, the same thing goes for the email used for the login.
Another problem is that people believe that networking profiles can lock or delete themselves when they are not used for a certain period of time. If you are familiar with e-mail systems, you would know that certain ones would deactivate your account if you didn't use it within a period of time.
Social networking profiles are different. The only way your account could be deactivated, is if you deactivate it yourself. In some terms, deactivate would mean delete or dispose of. But in this case, it just means that you would not come up in search results if someone were to search you.
For example, if I were to create a social profile for my business "Profiling a Profit" and deactivate it because the business had a pitfall, than anyone who searched "Profiling a Profit" wouldn't be able to find out any information on me or my business.
Now although I deactivated my account, it doesn't mean I can't log back into it and reactivate it. All it means is that the people, who search my business or any words in my business name, will not find me or it. This is very useful for small businesses, if they were to have a problem with the business, it would be quite simple for them just to deactivate the profile.
When you set up your profile to fit your terms, the cool thing about is that, no one knows what you like, no one can see what your eyes can see, and so they could never get the hang of how you operate your business through a social network. This makes it a lot easier to conduct your profile and can confirm that no one would ever be able to get a hold your information, unless of course they got a hold of your password.
It is important that you make your profile secure. To do this I recommend that you have a strong password that only you will be able to figure out. Hackers do nothing but try to figure out codes and destroy people's personal pages. Most hackers go for the important business webpages, which makes it simpler for social networks. Social networks will make sure that you have a strong password.
For example, say you have just completed an application to join a social network, and you have just finished re-typing your 3 character, new password, you click the submit button, and they redirect you back to the application. You skim through the application, to see if you forgot to give any information, when you cross the "Re-type your Password" box again; it tells you that your password is not strong enough.
A lot of profiles do this to prevent hacking; most profiles have a policy that your password must be at least 6 characters long. This makes it more complex for the hacker to figure out your password, depending on how many letters, symbols, or numbers your password contains.
Another form of security that all social networks use; the "Just to make sure you're Not a Computer" security test. This test is used because, most hacker controlled computers do not know how to figure out codes, and so this security test stops them from entering the network.
Since you are obviously not a computer, this shouldn't be a problem for you, this problem also goes all the way back to the fact that most social networks are populated by teens, meaning that when they apply to join a social network, they also must pass this security test, and chances are, they probably will, the test really isn't that hard.
Social networks understand that not all people can decipher the code the first time and offers the option to try a new one; there is also the option to have the code spoken to you. Although this option is not used by many people it helps the network's administrators separate which people are real people and which people are computers.
After you have learned about the social network and you have chosen and understand all the things you can and can't do on your profile you are ready to get started with marketing your business.
When you are on a social network, the last thing you want to do is go around the whole network telling people to support your business or buy your products. Doing that is worse than having pop-up-ads. Hence it being called a social network, you must be social, or else there is absolutely no point in having one.
Being social, is a lot more effective than people give it credit for. Just by introducing yourself as the CEO of your company, and than asking how someone's day is going, is really effective. Most people, who have personal social profiles, expect you to just tell them all about you and your business, like any other "big headed" businessperson would.
But, when you go onto the network, limit the things that you say about your company, talk about the consumer for a while, wait for them to ask you what your business is all about, and if they don't, go to the next one. After a while someone is likely to ask you about your business.
Becoming social on a social network, really isn't that hard. It's actually unbelievably simple; word of mouth is the most powerful thing right now in the web economy. And as you can see, there is absolutely no reason why you shouldn't consider a social network for marketing your business, the only thing bad that can happen is what?? You lose your password, and you have to go through the hassle of getting it mailed to you?? It's so easy to start one and even easier to maintain.
Maintaining your profile is the simplest thing you can do on a network. All you have to do is make sure everything is up to date; your pictures, logos, posts, events, contact information, anything that revolves around your business must be up to date. You also may need to edit your "Followers list", "Friends list", or "Fan list" depending on what network you are using, just to make sure that no one is trying to gain too much information on your business.
Also I recommend that you clean your "friends list" at least once every month, eliminating those you have no contact with at all, making sure that your employees and colleagues have access to the page as well.
Another option, which goes back to the alternate emails, if you were to forget a password or a email address, I recommend, that whoever has access to the business profile, be an alternative email, that includes; colleagues, employees, managers, or interns. Anyone you can get-that relates to the business-that can become an alternate email, because the more alternate emails that you have, the less chance that someone may try to hack you.
Other than those simple facts, everything else on your business page is self explanatory and manages itself. When you, or your company are having certain events you can let everyone on your page know with "Multiple-Inbox-Messaging" which lets you send one message to more than one person at a time. You can talk to consumers or colleagues in real time with instant messaging. Anything you need to do can be done with a social networking profile; from marketing to accepting résumés. Consider taking the 15 minutes out of your day to make a business profile, it may be worth it in the long run.
(Most of these answers have already been spoken of, within the 5 steps)
Frequently Asked Questions
Q. How do I protect my page from people I don't want on it??
A. Right now the majority of social networking profiles are populated by children and teens. And of course they can, and probably will, be a nuisance to your page. There are three things you can do in order to stop this from happening. One you could simply ask the person to stop bothering your business page. Second you could block the person, period from even being able to view your page at all. Or three, you could report the person to the administrator of the website, (which I do not recommend because they never do anything, unless it's very serious.)
Q. Can I have privacy settings set up on my page??
A. Absolutely, this is the safest way to protect your page from hackers, and other nuisances. What you can do is pending what ever you want to block on your page (persons, personal information, phone numbers, client information, etc.) you can set up your privacy options to fit your specifications. For instance, obviously you don't want to block consumers from your page but you want to block troubles, so whoever the consumers may be all you need to do is simply allow them access to your page. Another example is other businesses, just to be safe I recommend that every logo, or whatever other things you have on your page that relates to your business, be registered products of your business, so no one can take it and claim it as their own. Anyway if you were to get a 'friend request' from a business that did the complete opposite of what you do, you would probably 'deny' it. But if you were to get a friend request from a business that did the same exact thing that you did, there is a 50-50 chance that you would do either, pending on what you were trying to do with your business. Because some people who are trying to find other business associates, will add other people that had the same interests that they do. On the other hand, some people who are trying to sell their product and their product only might deny the friend request because they do not want to help others get customers.
Q. What happens if I forget my username or password, on a social network??
A. Most social networks have you create a username and a password of your own. But networks such as Facebook™ make it easy for you and give you the choice of creating a username or just using your e-mail address, that way if you were to forget your password they can just send it to your e-mail address.
Q. Will my profile 'lock' itself, if I don't go on it for a certain period of time??
A. If you are familiar with e-mail systems, such as Yahoo, you would know that if you didn't use your account within thirty days, they would deactivate it. Social networking profiles are different. The only way your account could be deactivated, is if you deactivate it yourself. In some terms, deactivate would mean delete or dispose of. But in this case, it just means that you would not come up in search results if someone were to search you. For example, if I were to create a social profile for my business "A New Vision; Tutoring and Mentoring Services" and deactivate it because the business had a pitfall, than anyone who searched "A New Vision" wouldn't be able to find out any information on me or my business. Now although I deactivated my account, it doesn't mean I can't log back into it and reactivate it. All it means is that the people, who search my business or any words in my business name, will not find me or it.
Q. How much would I have to pay for my profile??
A. Not a dime. As a matter of fact, you could have 2 or 3 business profiles, and not pay one cent for them. As long as you have alternative e-mails. Because, when you set up one profile under an email, they will not allow you to set up another profile under that same e-mail, and they will tell you that if you try. So, if you decide that you want to set up more than one profile, make sure you have more than one e-mail. That's the best thing about social networking profiles, no matter how many personal pages, or business pages you have, you never have to pay for any of them. Let me rephrase that, as long as the network, is not giving you any services, than you wouldn't have to pay anything. But if the network was to be offering you a service that is a different story, so I advise that; if you aren't planning to pay for anything, then don't.
Q. How do I know if some one is trying to gain access to my page??
A. Usually, users of social networks often receive messages, asking for personal information such as; username, email, password, or client information. DO NOT fall for these frauds. They will claim to be administrators of the site or promise impossible services from the site. People who fall for these hackers, lose not only their social profile, but also all their clients, in turn losing money; which eventually effects the company itself. So I advise if anyone sends you a message claiming to be an "administrator" or "salesperson" of the site, ignore the message, block the sender, and report them to the real administrator of the social network. This they will deal with.
Q. What happens when my account is frozen??
A. When your account freezes, you have either broken one of the rules or regulations of a social network or you have been reported to the administrator. When your account is frozen there is only one thing you can do; create a new one. Now if you decide to make a new one, you must have an alternative email, because if you use the same one you used with the account that was frozen, they will deny your access to create a new one. And obviously, if you are creating a new account, you probably aren't going to want to do the thing that caused your last account to freeze, and so I advise that you avoid whatever caused the last malfunction to your profile.