the audience is more participatory in social media than pre-social media

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Status: In Progress  |  Genre: Non-Fiction  |  House: Booksie Classic


the argument about participatory communication between pre social media and social media

Submitted: April 29, 2018

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Submitted: April 29, 2018

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The audience is more participatory in social media than pre-social media I agree that social media falls within participatory communications and the audience are not passive consumers, the audience now interpret the content given. Through social media the audience has the capability and capacity to influence the media before they print or broadcast their content. The content given to the public questionable by millions of people who use social media platforms like Facebook, Twitter, Instagram and LinkedIn. Pre-social media audiences had to wait for a specific time to get news due to production pattern but in social media the audience get the news no matter where they are and at any given time. There are no geographical barriers in receiving the information, having a mobile device is very beneficial and people know about their surroundings by visiting news sites on their phones. People have a wide range of choices when it comes to seeking information, they no longer must wait for news bulletin on TV or radio at a specified time. Pre-social media audience were a short time on radio to add their views about a certain topic, short space on the public editorial space on the contrary social media allows the audience to reply to news posted on social media unlimited to what they say. Furthermore, social media allows the audience to communicate their opinions to content and any updates or changes happening in their environment, therefore it is participatory communication. The society now acts as gatekeepers, meaning that they also can decide on what information should be included in a blog or online news site. Though particularly communication the media has less advantage to filter the information they bring to the public, the public can challenge the media institution about the information they produce and open dialogues about the originality and professionalism of the media house. In conclusion, everyone in the society plays a huge role on the distribution of information through sharing with others on social networks. News now are more of a collective work between the public and media institutions


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