Australia Hospitality bedroom, kitchen, living room,home office Furniture Market,Mattress Sales in Australia,Australia Online Furniture Market: Ken Research

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Submitted: May 23, 2018

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Submitted: May 23, 2018



Analysts at Ken Research in their latest publication “Australia Furniture Market Outlook to 2022 - By Residential (Bedroom, Living Room, Kitchen, Home Office furniture, Dining Room, Storage Furniture and Other Residential Furniture), Hospitality and Commercial Furniture, by Home Furnishing (Indoor, Outdoor and Lighting) believe that rise in demand of residential furniture with the change of existing furniture and adopting new designs & contemporary furniture will aid the furniture market.

Rising number of furniture manufacturers & retail outlets, residential construction & housing activity and increasing awareness among customers about the latest designs and trends has driven the growth of furniture in the country.

Construction of more condominiums and residential houses in the country is expected to drive the growth of the industry in the coming years. Opening of more number of stores by companies in different locations and increase in the product listing will also drive the growth of the furniture market. Sales for furniture in Australia have been dominated by offline retail outlets, franchisee outlets, showrooms and exclusive stores of manufacturers and major players operating in the space. Despite of the presence of approximately 20.67 million internet users i.e. a penetration rate of over 85.1% in the country during 2016, online sales of furniture contributed poorly to the overall market revenues during the same year. Online players faced stiff competition from brick and mortar stores all across the country, which offered a wide variety of products at competitive prices. Most of the companies selling via online channel had at least one offline store and are yet to register significant traffic and product orders through online in the country. The major players which have dominated the revenues of online furniture sales in 2017 are Fantastic Furniture, Zanui, Pottery Barn, Living Styles, Icon by Design, and others.

Rise in culture of co-working space and new office establishment in Melbourne, Sydney and Brisbane led to increase number of SLAs (Service Level Agreements) for office furniture and furnishings.

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