Mattress Sales in Australia, Australia Home Textiles, Australia Furniture Imports,Sofa Sales in Australia : Ken Research

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Submitted: May 25, 2018

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Submitted: May 25, 2018

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The report Australia Furniture Market may be defined as the consumer expenditure by the residential, hospitality and commercial customers for the purchase of furniture and furnishings in Australia. The furnishing market includes only home furnishings. The three main sectors of the industry are residential furniture, commercial (office or corporate) and hospitality (hotels, motels, resorts, etc). The market includes the distribution channels such as home ware and home furnishing stores, Home Improvement and Gardening Stores, Department Stores, Mass Merchandisers, Internet Retailing, Supermarkets, Variety Stores, and Warehouse Clubs. The market is computed at the retail price level. Used Furniture sales have not been included. Exports have also not been considered in the market

Residential furniture Market: The market is defined as the consumer expenditure made by the residential customers for the purchase of bedroom, living room, kitchen, home office, dining room, storage and outdoor furniture.

Australia Bedroom Furniture Market: This includes revenue generated from retail sales of furniture used in bedrooms such as bed frames, wardrobes, side tables and corner tables from both online and offline organized/unorganized stores, imported and domestically produced goods calculated at retail price. Second hand, rental and refurbished products have not been considered. The furnishings used in bedroom have not been considered in the bedroom furniture market revenues.

Australia Living Room Furniture Market: This includes revenue generated from retail sales of imported and domestically produced furniture from both online and offline organized/unorganized stores, used in the living room of Australia household, such as sofas, sofa cum bed, television cabinets, center tables, coffee tables, side tables and storage cabinets, calculated at the retail price. Second hand, rental and refurbished products have not been considered. The furnishings used in living room have not been considered in the living room furniture market revenues.

Australia Dining Room Furniture Market: This includes revenue generated from retail sales of imported and domestically produced furniture such as dining tables, chairs and dining sets, from both online and offline organized/unorganized stores, used in dining rooms in Australia households. Second hand, rental and refurbished products have not been considered. The furnishings used in dining rooms have not been considered in the dining room furniture market revenues.

Australia Hotel Furniture Market: This includes revenue generated from retail sales of furniture such as bed frames, dressing tables, wardrobes, side tables, dining sets, storage units, kitchen furniture, sofa, conference tables and corner tables, typically used in all hotels in the country, from both online and offline organized/unorganized stores, imported and domestically produced goods calculated at retail price. Second hand, rental and refurbished products have not been considered. The furnishings used in hotels have not been considered in the hotels furniture market revenues.

Australia Office Furniture Market: This includes revenue generated from retail sales of furniture such as office chairs, work station desks, conference tables and corner tables, typically used in all offices in the country, from both online and offline organized/unorganized stores, imported and domestically produced goods calculated at retail price. Second hand, rental and refurbished products have not been considered. The furnishings used in offices have not been considered in the office furniture market revenues.

Modular Kitchen Furniture Market: The market may be defined as the consumer expenditure by the residential customers on the modular kitchen installation through project as well as retail sales.

Online Furniture Market: The market may be defined as the consumer expenditure by the residential customers for the purchase of furniture through online portals at a retail price.

Organized Market: Organized market includes the players that has a minimum of 30 stores all across Australia.

Unorganized Market: Unorganized market includes the players that has less than 30 stores all across Australia.

Hypothesis Creation: The research team had first framed a hypothesis about the market through analysis of existing industry factors obtained from magazines, journals, and annual reports of major companies and several articles. The team has used both public and proprietary databases to define and collect each market data point such as furniture exports, urban population, number of households, international and domestic tourists and several other factors.

Hypothesis Testing: The research team has conducted multiple computer assisted telephonic interview (CATI) with several industry professionals including decision makers in Australia Furniture market. The industry professionals included the executive in companies such as Harvey Norman, Nick Scali, Fantastic Holdings, Freedom Furniture, IKEA and others. The analysts at Ken Research collated their insights on the market onboard and to seek justification for the hypothesis framed by the team.

Sanity Checking: General consensus on data collected from primary research and public and proprietary databases has been reached by conducting in-house decision tree analysis of the data points available and by comparing it with macro-economic factors. Data has been collected and verified through cross-sanity checking between primary and secondary sources. Secondary data sources include the analysis of existing industry factors, obtained from company reports and from magazines, journals and online articles.

Future Forecasting via Poll Opinions and Statistical Tools: The future of Australia Furniture market was forecasted on the basis of future plans of the government and major players operating in the market. In addition to that, the growth in the macroeconomic factors was accounted before projecting the Australia Furniture market during the forecast period. The macroeconomic factors which were considered in the report include number of hotel rooms, number of middle class households, consumer expenditure and number of households in Australia. The projected numbers were further confirmed from the industry veterans in the furniture industry of the country.

Interpretation and Proofreading: The final analysis was then interpreted in the research report by our expert team well versed with the furniture industry.

For more information about the publication, refer to below link:

https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/australia-furniture-market/149484-95.html

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