KNIGHTS ON THE SHINING SHIELD OF SUCCESSFUL COMPANIES

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For me, writing an article or delivering a speech on any topic is always like making a short film. Whenever I am invited to give a speech, my first question is what is the average age group of listeners? And above all, I love to leave the decision at the behest of listeners’ interest. Yes, It is an extempore one.

In 2016, I was asked to deliver a speech at Vijayawada for the congregation of young entrepreneurs large gathering in the newly formed State (present capital of newly formed state Andhra Pradesh). I was offered 4th chair in a row on the dais and naturally, I had to be the 4th person at the podium to deliver my impromptu topic. Mostly, the topic was to be selected by young entrepreneurs and it should be different from my earlier speakers.

When my turn came in, the young entrepreneurs asked me to speak on “Corporate wellness and the importance of communications in everyday business life”.

This article is the spirit of my 15 minutes speech condensed for 5 minutes read-up.

I got respect for three kinds of the workforce; Fresh graduates, and minimum experienced intelligent 25ers and retired evaluated experience golden agers, eager to share their wisdom with youngsters.

We all knew pretty well that the faith is the evidence thingy not seen but can experience it through demonstration of evaluated experience people. Why I am deploying “evaluated experience” two words because experience comes with any age over prolonged time of performance at any job. But evaluated experience has more specificity; it denotes the filtered essence from the whole experience, which is highly useful in strategic operations. I continuously advise my clients that retired oldies are useful for a stretch and at low pay.

If companies take well-organized golden agers, they can bare their soul on projects and do justice to the best of their abilities. On the other hand, the fresh graduates are interesting, raw and articulate. They love learning and funny in language. They have got all the words but not the essence, can make it fast and never make moonlight.

That is the reason, I like to work with senior citizen and educate on-work youngsters by placing them under oldies.  Throughout my consultancy big time, I had done the same thing.  Perhaps it could be one of my success secrets.

But where do minimum experienced intelligent 25ers best-fit? These brains are strategic and adorable for the exploration of ideas and exploit those ideas for business purposes. Yes, I am talking about innovation or invention or discovery or lesser research useful for small companies.

Some time back in Hyderabad, I interacted with hand-picked MBA graduates at a workshop. They said they want to change the world and wanted to be game changers? But when I asked what the game was, there was no answer except face-palmed.

So, I made it evident from their quick answers, before they would like to be somebody from nobody, they had to look deep inside and have to ask who he really is? What is his interested field? How can he achieve specific interesting goals? And above all, why he is interested in that specific area? All questions for one simple answer “The game and becoming game-changers”.

All these relevant questions like who, what, how and why are concerned with higher centres of the human cerebral cortex and limbic system.  The human brain left side is important for logic and rational thinking. The right hemisphere performs tasks that have done with creativity, exploration, innovation, invention and exploitation. The frontal lobe is important for motivation and memory. The limbic system is involved in emotion, learning, fear and natural action.

In totality, it is creativity, social interaction, performance, logic and rationality, lastly emotion and fear as a defence mechanism to save or think an escape oneself from danger. This is very much applicable in entrepreneurship. So, every young entrepreneur can be successful only when he questions logically and satisfy himself with appropriate answers rationally. Question all people and equally invite answers from all section of individuals. The question is the only one but answers vary as individuals differ in thinking and fluctuate in their approach to satisfy their wants. Most of the human actions are self-centred.

Coming to the second part “importance of communications in everyday business life”, I would like to share my opinion emphatically that every businessman has to be a good communicator rather than a speaker or educator.

We all live in and go through four types of spells in our everyday life. 1. Hostile. 2. Friendly. 3. Apathetic. 4. Unsettled (from ambiguity).

These 4 types of spells in human nature always question others and seek clarifications. Be it an entrepreneur or consumer or any human being because human nature is as such.

If you are a speaker, you can only deliver the message.  As a speaker, you cannot convince people like consumers, shareholders, employees, Govt. officials and customers etc. It is like a spokesperson job.

When we are in business, we have to make several decisions and give statements accordingly. We are open to the public; naturally, we can expect questions from readers or listeners or people from all sections of people. An entrepreneur is open to the public as he does business with consumers. Entrepreneurs have to answer all questions to substantiate the decisions and statements they make, only then listeners believe entrepreneurs.

So, ever since I knew myself, I practised being a communicator rather than to be a speaker or educator.

Anyhow the role of an educator is not important here, so we shall not discuss it here. There is a great deal of importance in communication. By becoming an effective communicator, an entrepreneur can do the best job because:

  1. The communicator can deliver content explicitly clarifying all doubts pre-emptive before they bore in listeners/readers mind.
  2. The communicator is people’s man, he says what he experiences.
  3. The communicator can read listeners’ mind and expectations, so he believes in people to whom he passes the message.
  4. The communicator practices what he says.
  5. The communicator is situation-minded, in other words, he knows when to say what to whom.
  6. Communicator gives freedom to listeners to ask a question and enjoys the fun of interaction with listeners.
  7. The communicator creates a vision, gives shape to vision, describe it well to listeners and eventually enables to execute the vision for materialization through the mission. This all happens because he gives the best examples for future planning.
  8. The communicator is non-selfish.  He always gives the best material and let the listeners own it.  In other words, he does not own anything except giving away everything he has. He does not need any identification or glory.

Most businessmen are interested to build a business. But true entrepreneur acts in the interest of people, so he builds good employees and good teams. The fact is, we don't have to build a business. If we recruit and train the right employees, then trusted employees can build the business loyally. Building a group of employees is only possible when you are an effective communicator.In due course of time, Small companies become smart companies.

In the ending, again to move up the chain, the smart companies become organisations only when the entrepreneurs are effective communicators with a mixed set of smart youngsters, intelligent 25ers and evaluated experienced seniors. This sort of mixed set of employees can work together straight and accomplish in a short time than ordinary employees double-back around for a long time to achieve something vaguely in constant small companies. So, together with effective communication, intelligent employees are knights on the shining shield of successful companies. 


Submitted: April 15, 2019

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