Capitalism Rationale

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Status: Finished  |  Genre: Non-Fiction  |  House: Booksie Classic
*Yet another capitalism argumentative; short essay in response to several different articles that were cited and used as evidence; capitalism material stems from assignments given to students in English Class...
_Credit to R. Kumar, V. Lopez, A. Poage for assistance_

Submitted: April 16, 2016

A A A | A A A

Submitted: April 16, 2016



Zuniga 1

Dan Zuniga

English 4 AS



Beauty and Confidence in Capitalism: The Underlying Truths


Advertising does not only sell products, it also sells confidence and beauty. One consequence of this is that people don’t know how to appreciate real beauty without products, and don’t grow the confidence necessary to present themselves in society without ridicule. The first piece of evidence to support this consequence is that, “In the USA alone, $20 billion is spent annually on cosmetics; $300 million on cosmetic surgery; $33 billion on dietary products” (Fetting 1). By the values of capitalism, we annually spend most of our wealth, especially among women, towards buying makeup and beauty products to appear presentable, and with a false sense of confidence, to society, and the illusion that our makeup products make us beautiful. The next piece of evidence we used was, “Perhaps it's just me. I'm queasy at the thought of dating someone so shallow they are only attracted to me if I bow to advertising pressure and spend hundreds of dollars on chemicals to temporarily change how my face looks.” (Mavennica 1). According to this evidence, the author voiced her opinion within her posting on how she views others’ reactions to her lack of will towards bending down to the capitalistic norm, and one that is especially true for women through the use of beauty and makeup products. The last piece of evidence is, “In her book, The Beauty Bias: The Injustice of Appearance in Life and Law, Stanford law professor Deborah L. Rhode found that, “90% of women consider looks important to their self image.” (More alarming, however was the fact that, “Over half of young women reported that they would prefer to be hit by a truck than be fat. Two thirds would prefer to be mean or stupid” (Jacobs 3).  This piece of evidence suggests that women would basically rather die than be fat, which they consider ugly in society. Others would also rather be shallow and mean than be overweight. We take these truths to be representative of our society today, and what we expect to come can be found using the evidence that has been described.As such, advertising sells something greater to ourselves than products; it sells confidence, and it sells the beauty of having confidence. As such, we must step away from these traditions of beauty, or rather what we imagine as the modern tradition of investing in products that we hope to give us confidence to face the world, and move towards a deeper meaning, a human level, if you will, of the mind behind all of the madness.

Zuniga 2

Works Cited

Jacobs, Deborah L. "For Working Women, Focus On Beauty Erodes Self Confidence." Forbes, 23 Apr. 2014. Web. 5 Apr. 2016.

Fetting, Suzanne. "Confidence Is Beautiful!" Absolute Confidence Coaching RSS. Absolute Confidence Coaching RSS, n.d. Web. 06 Apr. 2016.

Mavennica. "I Don't Understand Why People Wear Make-Up." Wrong Planet. N.p., 2 July 2014. Web. 5 Apr. 2016.


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