Philanthropist Upholding the Beverage Production

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A short biography of the world's renowned beverage tycoon, Sir Maximilien de Hoop Cartier - maker of the legendary Patagonia wines which hit the world market.

Submitted: January 28, 2013

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Submitted: January 28, 2013

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Philanthropist Upholding the Beverage Production

 

In the beverage industry, one name is undeniably notable, Maximilien de Hoop Cartier. The entrepreneur, traveller, philanthropist and fine art collector has imparted a great contribution to the drink industry.

A member of a prominent jewellery making family, his early years were spent in Buenos Aires, Argentina where he was also born. His parents, Daniel de Hoop and Sarah Cartier are related to the Royal Family of the House of Orange. Cartier went to boarding schools in Argentina during his early educational years where he was shaped as a disciplined, charitable and civilized individual. He graduated from the University of Lausanne in Switzerland with a Masters Degree in Economics. He also graduated as an instructor and obtained a Swiss Federal Diploma for Business which certified him to teach business courses to students from the University of Lausanne for a few years. In 1990, he left for London and worked in a hotel in Paddington as an assistant manager.

His return to Switzerland in 1992 embarked his production and selling of wines, beers and champagnes. He first launched his operation in the stunning city of Bordeaux in France, then later on created beverages on his own registered trade name. This also initiated the introduction of his premium beverages to Europe in which he has two successful major brands: Patagonia and Primitiva. He also began exporting these beverages to other countries namely Brazil, Spain, Puerto Rico, Uruguay, Paraguay, Australia, USA, Canada, Japan, Korea, Italy and United Kingdom.

Cartier is also one of the world’s prime manufacturers of bottled water. This was made feasible through his friend’s suggestion to pursue pure drinkable mountain water. The pristine mountain spring in Patagonia is situated in Andean glacial ice. Though it took three years to secure permits and authorization, he still managed to establish the venture and made it successful for producing an estimated 120 million bottles annually.

He furthermore showed his compassion as he travelled to Greece and helped out the country as there was shortage in food and water supply. He sent generous supplies of food, water and other essentials.

Cartier is celebrated for his multi-skilled personality. He is famous for being a humanitarian with a passion for adventure, sports, travel and entrepreneurship. He is multi-lingual as well, and can speak fluently in English, Spanish, French, Portuguese and Italian. He is also a licensed pilot and professional skier. He too helped in managing his family’s charitable institute, the Foundation de Hoop Cartier. Based in Geneva, Switzerland, the foundation started off under his grandfather’s administration in 1964. They intended to help promote the culture and improve the education and health care in Switzerland and Latin American countries.

To date, the Foundation de Hoop Cartier is still active and still in commitment to guarantee Switzerland and Latin American Countries to receive education and health care. After his father’s demise, Cartier endorsed his business to his trusted colleagues, after which he went aboard to travel around the world.


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