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Compare and contrast two retail websites that you believe are in direct competition to each other (similar perceived quality of products and similar target markets). Answer the following question in detail:
A) Identify the retailers you chose and why?
B) How do you compare your experience shopping on the internet to shopping in a local store for these type of products? Are there personalization features on the websites? What are the advantages and disadvantages of shopping for this type of product category online?
c) Compare the retail offerings of the product you were shopping for through:
1) perceived quality of products
2) product depth and breadth
3) complementary and suggestive selling
4) website features
5) design of website
6) ease of website use
d) A key element to prevent “abandoned shopping carts” is the checkout procedure—compare and contrast the checkout procedures? You will want to think about shipping information and charges, return polocies and procedures, and convenience of “continue shopping.”
e) Which of these sites would you use? Why?

It is recommended that you take screenshots to enhance your paper and allow for easy referencing within the paper.

........

Submitted: March 29, 2016

A A A | A A A

Submitted: March 29, 2016

A A A

A A A


Amazon and EBay

A)

For this purpose, the two retail websites of my choice are the very well known Amazon and EBay. Both websites offer a variety of items available for purchase and highly service regions within the United States of America. On both sites, you can find commodities ranging from house hold items, electronics, clothes, books and to some extent automobiles and automobile parts among other items. Both websites act as virtual stores where just about anybody with access to courier services and payment platforms such as MasterCard or Visa can easily make purchases on their computer or related devices and have the items delivered straight to their door step.

The main reason as to why I opted to use the two sites in my response is mainly because both sites are highly diversified in terms of products available for sale. As initially stated, both sites deal with a variety of items including the most basic items such as clothing. Another reason as to why the two website retail stores fit this purpose is because they are among the leading retail websites on a global basis where both websites offer retail services beyond the United States thanks to logistics services from companies such as DHL and FedEx that have made shopping on both sites open to just about any other country outside the United States.

For diversity purposes and range of products available on both websites, below are screenshots of categories of the various commodities both sites have to offer as “website based retailers”.

 

Amazon shopping category list

Although not fully covered, the screenshot above illustrates what any shopper could possibly buy on Amazon and the whole category list can be accessed via this link - http://www.amazon.com/gp/site-directory/ref=nav_shopall_btn

EBay shopping category list

Similar to Amazon’s screenshot, the above screenshot illustrates the shopping categories of various items available for sale on EBay and can be further accessed via - http://www.ebay.com/sch/sch/allcategories/all-categories

A close observation of the two screenshots and links reveals how diversified both website based retailers are, a contributing reason to as why I purposely choose to work with the two retailers.

 

B)

Shopping online VS shopping in local stores

In an attempt to compare my shopping experience on the internet to shopping in a local store, I mainly choose to address electronic gadgets as the products of focus mainly due to the fact that I have shopped severally for gadgets both on the internet and local stores.

Personally shopping on the internet has proved to be much more efficient as per my experience. Shopping has been made relatively easy, efficient and convenient. Shopping in a local store might require a lot more than just buying a product, shopping in local stores is accompanied by extra activities that shopping on the internet doesn’t involve. For example shopping in a retail store might require physical presence whereas shopping on the internet is all done at the press of a button no matter the geographical location making shopping relatively easier and highly convenient. Although I highly value and relate to shopping online, shopping in local stores has also proved to be indispensable especially when shopping for products that need critical scrutiny.

Personalization features

Although in different forms, both websites do entail personalization features. On Amazon, the shopping interface, experience and products display among other features are all tailored based on several factors such as the country of original of the potential buyers. For example Amazon seems to have two interfaces where one is highly recommended for people within the United Kingdom and a second interface that is seemingly meant for a global customer base. On to EBay, it is integrated with an “advanced search” feature that I can readily qualify as a personalization feature supporting shopping by factors such as key words and price range among other product specifications that a potential buyer might be seeking.

Amazon’s Personalization feature

 

EBay’s personalization feature

 

 

 

 

 

 

Advantages and Disadvantages of shopping online

Shopping online has proved to be the next big thing in the modern day world and with it come along several advantages and disadvantages.

Some of the advantages involved with shopping online include but are not limited to;

  1. Shopping is relatively easy- unlike shopping in psychical stores where you have to be physical present for a successful purchase, shopping online is relatively easy and less cumbersome where you don’t have to queue to get served where shopping online basically entails a few process all done electronically at the press of a button. 
  2. Product order placing can be done anywhere and anytime. Purchasing online is relatively convenient due to the fact that shopping online only requires access to the internet irrespective of the buyer’s location and local time.
  3. Shopping online also give room for comparison of prices, for example before opting to a product from Amazon I might as well check the same product on eBay and find its price then compare from which website best suites my purchasing needs In terms of price.
  4. Another advantage and I think the main reason most people shop online is shopping online allows you to easily find and buy whatever we need. This can come in handy especially when products buyers seek are being bought for the first time and the customers lack enough information on the products they seek.

Although shopping online has its advantages, several disadvantage tag along it. Some of the most common disadvantages when it comes to online shopping include:

  1. Long delivery periods. Unlike shopping in local stores where purchasing leads to immediate ownership and acquisition of purchases, shopping online might take a good number of days for you to get a delivery of what you purchased. For example purchasing from either eBay or Amazon takes roughly one week or more depending on your location to get purchased items.
  2. Shopping online involves extra costs and to be more precise shipping costs that one may not have incurred when shopping in local stores. Depending on considerations such as customer country of origin, consumers may incur extra costs when shipping purchased items and in cases where the retailers offer to ship items free of charge, customers are locked out by constrictions such as minimum purchase. For example, a retailer may only be willing to ship items free of charge if the purchase buys a certain quantity of products.
  3. Another disadvantage of shopping online is at times buyers do not get exactly what they want or expect and this is where I believe shopping in local stores outwits online retail stores since purchasers need to examine the quality of a product upfront before making a purchaser something online buyers never get to do. This has further resulted to more disadvantages such as complexity in product returns and getting refunds.

 

C)

 

Perceived quality of products

From viewing, both retail websites seem to be having the right quality of products although this is dependent on a few factors such as the product brand and the seller where both retail websites deal with a variety of products from well known brand names and identification of a good seller on either of the sites can guarantee quality products similar to what we anticipate in local stores. For example, looking for a phone on either of the sites brings up numerous of sellers and a variety of products such as HTC and iPhone products well known to be a quality.

Product depth and breadth

On to product depth and breath, search results yield variety of products available for purchase, for example searching for “HTC” brings a wide variety of HTC devices available for purchase from different sellers and when we focus more on general phones, a wide variety of devices from different brands and so is the case for eBay. Both sites also offer a wider category of the same items where buyers can opt to buy new or used devices something I think widens the scope in terms of product depth and breadth.

Complementary and suggestive selling

Although complementary and suggestive selling are both not much evident on both retail websites, they can be traced to the “related items feature” included in both websites where buyers seeking a product are presented to several other related products that might come in handy with the products being bought or suggest similar products to the one the buyers intends to buy. During searching and location of items from the listings on either of the websites the user gets to view other related items that may be of interest to them something I would highly relate to complementary and suggestive selling. Although this feature exists in both, I tend to think that Amazon’s integration is much better as compared to eBay’s.

Website features

For similarities, both websites entail feature such as; product listing, a categorization of each and every product available for sale, a shopping cart that allows you to shop for more than one item and still both websites deal in almost every sort of products. On to differences, the main noticeable difference between the two retail sites is majorly the user interface which can be noticed at a view. Both user interfaces are slightly different but at the end of it serve a common purpose.

Design of website

When it comes to the design of the websites, eBay’s website seem much advanced and friendlier as compared to Amazon especially in reflection to the homepage where just about any customer visiting either of the sites would land first. EBay’s homepage features a wide variety of the various categories of products available for sale whereas Amazon’s home page displays just but a few of the item it deals with.

EBay’s website homepage

Amazon’s homepage

Ease of website use

Upon familiarization and use of features such as “the search feature” on either websites makes shopping much more convenient where shopping is basically a matter of searching or simply navigating the sites using the listings available to reach the products desired. Generally from the fact that both websites are all hits, I can confidently state that either of the websites is easy to learn and use and explanation as to why both websites top when it comes to web based retailing.

 

D)

Check out procedure

After selection of items on both websites, buyers are presented with the cart feature and in it are the listed the items a buyer want to buy. For similarities, on both sites, users are presented with the checkout option that further requires buyers to fill in necessary information to ensure successful delivery of products. Both websites collect several information including shipping addresses where purchases can be delivered to.

Amazon’s check out

EBay’s check out

Although Amazon has free shipping from time to time depending on the shipping destination, eBay charges seems to have an ever present shipping cost despite the destination intended and to top it up eBay assures its customers money back. Although supported, both websites do not facilitate returns upon purchase and take no responsibility of such activities leaving it between the buyers and sellers. After the check out process both sites give the buyers and option to continue shopping that seemingly redirects users back to the platform for further shopping if they need to.

 

E)

Most preferred web retailer

As per this evaluation and from previous experience and what I have uncovered in this case, I would readily use Amazon and the reasons to this include;

  1. Amazon’s listing is well detailed and relatively easy to navigate.
  2. Amazon allows buyers to rate sellers and this makes making purchases relatively easy and much safer since I can easily know the most convenient seller on the platform for any product I need.
  3. Amazon offers free shipment on certain commodities being delivered to specified locations.
  4. Amazon’s product category is much wider and well filtered making product location on the site easy.

 

Amazon and EBay

A)

For this purpose, the two retail websites of my choice are the very well known Amazon and EBay. Both websites offer a variety of items available for purchase and highly service regions within the United States of America. On both sites, you can find commodities ranging from house hold items, electronics, clothes, books and to some extent automobiles and automobile parts among other items. Both websites act as virtual stores where just about anybody with access to courier services and payment platforms such as MasterCard or Visa can easily make purchases on their computer or related devices and have the items delivered straight to their door step.

The main reason as to why I opted to use the two sites in my response is mainly because both sites are highly diversified in terms of products available for sale. As initially stated, both sites deal with a variety of items including the most basic items such as clothing. Another reason as to why the two website retail stores fit this purpose is because they are among the leading retail websites on a global basis where both websites offer retail services beyond the United States thanks to logistics services from companies such as DHL and FedEx that have made shopping on both sites open to just about any other country outside the United States.

For diversity purposes and range of products available on both websites, below are screenshots of categories of the various commodities both sites have to offer as “website based retailers”.

 

Amazon shopping category list

Although not fully covered, the screenshot above illustrates what any shopper could possibly buy on Amazon and the whole category list can be accessed via this link - http://www.amazon.com/gp/site-directory/ref=nav_shopall_btn

EBay shopping category list

Similar to Amazon’s screenshot, the above screenshot illustrates the shopping categories of various items available for sale on EBay and can be further accessed via - http://www.ebay.com/sch/sch/allcategories/all-categories

A close observation of the two screenshots and links reveals how diversified both website based retailers are, a contributing reason to as why I purposely choose to work with the two retailers.

 

B)

Shopping online VS shopping in local stores

In an attempt to compare my shopping experience on the internet to shopping in a local store, I mainly choose to address electronic gadgets as the products of focus mainly due to the fact that I have shopped severally for gadgets both on the internet and local stores.

Personally shopping on the internet has proved to be much more efficient as per my experience. Shopping has been made relatively easy, efficient and convenient. Shopping in a local store might require a lot more than just buying a product, shopping in local stores is accompanied by extra activities that shopping on the internet doesn’t involve. For example shopping in a retail store might require physical presence whereas shopping on the internet is all done at the press of a button no matter the geographical location making shopping relatively easier and highly convenient. Although I highly value and relate to shopping online, shopping in local stores has also proved to be indispensable especially when shopping for products that need critical scrutiny.

Personalization features

Although in different forms, both websites do entail personalization features. On Amazon, the shopping interface, experience and products display among other features are all tailored based on several factors such as the country of original of the potential buyers. For example Amazon seems to have two interfaces where one is highly recommended for people within the United Kingdom and a second interface that is seemingly meant for a global customer base. On to EBay, it is integrated with an “advanced search” feature that I can readily qualify as a personalization feature supporting shopping by factors such as key words and price range among other product specifications that a potential buyer might be seeking.

Amazon’s Personalization feature

 

EBay’s personalization feature

 

 

 

 

 

 

Advantages and Disadvantages of shopping online

Shopping online has proved to be the next big thing in the modern day world and with it come along several advantages and disadvantages.

Some of the advantages involved with shopping online include but are not limited to;

  1. Shopping is relatively easy- unlike shopping in psychical stores where you have to be physical present for a successful purchase, shopping online is relatively easy and less cumbersome where you don’t have to queue to get served where shopping online basically entails a few process all done electronically at the press of a button. 
  2. Product order placing can be done anywhere and anytime. Purchasing online is relatively convenient due to the fact that shopping online only requires access to the internet irrespective of the buyer’s location and local time.
  3. Shopping online also give room for comparison of prices, for example before opting to a product from Amazon I might as well check the same product on eBay and find its price then compare from which website best suites my purchasing needs In terms of price.
  4. Another advantage and I think the main reason most people shop online is shopping online allows you to easily find and buy whatever we need. This can come in handy especially when products buyers seek are being bought for the first time and the customers lack enough information on the products they seek.

Although shopping online has its advantages, several disadvantage tag along it. Some of the most common disadvantages when it comes to online shopping include:

  1. Long delivery periods. Unlike shopping in local stores where purchasing leads to immediate ownership and acquisition of purchases, shopping online might take a good number of days for you to get a delivery of what you purchased. For example purchasing from either eBay or Amazon takes roughly one week or more depending on your location to get purchased items.
  2. Shopping online involves extra costs and to be more precise shipping costs that one may not have incurred when shopping in local stores. Depending on considerations such as customer country of origin, consumers may incur extra costs when shipping purchased items and in cases where the retailers offer to ship items free of charge, customers are locked out by constrictions such as minimum purchase. For example, a retailer may only be willing to ship items free of charge if the purchase buys a certain quantity of products.
  3. Another disadvantage of shopping online is at times buyers do not get exactly what they want or expect and this is where I believe shopping in local stores outwits online retail stores since purchasers need to examine the quality of a product upfront before making a purchaser something online buyers never get to do. This has further resulted to more disadvantages such as complexity in product returns and getting refunds.

 

C)

 

Perceived quality of products

From viewing, both retail websites seem to be having the right quality of products although this is dependent on a few factors such as the product brand and the seller where both retail websites deal with a variety of products from well known brand names and identification of a good seller on either of the sites can guarantee quality products similar to what we anticipate in local stores. For example, looking for a phone on either of the sites brings up numerous of sellers and a variety of products such as HTC and iPhone products well known to be a quality.

Product depth and breadth

On to product depth and breath, search results yield variety of products available for purchase, for example searching for “HTC” brings a wide variety of HTC devices available for purchase from different sellers and when we focus more on general phones, a wide variety of devices from different brands and so is the case for eBay. Both sites also offer a wider category of the same items where buyers can opt to buy new or used devices something I think widens the scope in terms of product depth and breadth.

Complementary and suggestive selling

Although complementary and suggestive selling are both not much evident on both retail websites, they can be traced to the “related items feature” included in both websites where buyers seeking a product are presented to several other related products that might come in handy with the products being bought or suggest similar products to the one the buyers intends to buy. During searching and location of items from the listings on either of the websites the user gets to view other related items that may be of interest to them something I would highly relate to complementary and suggestive selling. Although this feature exists in both, I tend to think that Amazon’s integration is much better as compared to eBay’s.

Website features

For similarities, both websites entail feature such as; product listing, a categorization of each and every product available for sale, a shopping cart that allows you to shop for more than one item and still both websites deal in almost every sort of products. On to differences, the main noticeable difference between the two retail sites is majorly the user interface which can be noticed at a view. Both user interfaces are slightly different but at the end of it serve a common purpose.

Design of website

When it comes to the design of the websites, eBay’s website seem much advanced and friendlier as compared to Amazon especially in reflection to the homepage where just about any customer visiting either of the sites would land first. EBay’s homepage features a wide variety of the various categories of products available for sale whereas Amazon’s home page displays just but a few of the item it deals with.

EBay’s website homepage

Amazon’s homepage

Ease of website use

Upon familiarization and use of features such as “the search feature” on either websites makes shopping much more convenient where shopping is basically a matter of searching or simply navigating the sites using the listings available to reach the products desired. Generally from the fact that both websites are all hits, I can confidently state that either of the websites is easy to learn and use and explanation as to why both websites top when it comes to web based retailing.

 

D)

Check out procedure

After selection of items on both websites, buyers are presented with the cart feature and in it are the listed the items a buyer want to buy. For similarities, on both sites, users are presented with the checkout option that further requires buyers to fill in necessary information to ensure successful delivery of products. Both websites collect several information including shipping addresses where purchases can be delivered to.

Amazon’s check out

EBay’s check out

Although Amazon has free shipping from time to time depending on the shipping destination, eBay charges seems to have an ever present shipping cost despite the destination intended and to top it up eBay assures its customers money back. Although supported, both websites do not facilitate returns upon purchase and take no responsibility of such activities leaving it between the buyers and sellers. After the check out process both sites give the buyers and option to continue shopping that seemingly redirects users back to the platform for further shopping if they need to.

 

E)

Most preferred web retailer

As per this evaluation and from previous experience and what I have uncovered in this case, I would readily use Amazon and the reasons to this include;

  1. Amazon’s listing is well detailed and relatively easy to navigate.
  2. Amazon allows buyers to rate sellers and this makes making purchases relatively easy and much safer since I can easily know the most convenient seller on the platform for any product I need.
  3. Amazon offers free shipment on certain commodities being delivered to specified locations.
  4. Amazon’s product category is much wider and well filtered making product location on the site easy.

 

 


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