The Thriving Print Materials

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Status: In Progress  |  Genre: Non-Fiction  |  House: Booksie Classic

Submitted: March 23, 2016

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Submitted: March 23, 2016




How many times have we heard from our customers that print marketing is dead? More than a dozen times, I bet. However, contrary to what others believe in, print marketing is still alive and kicking and will continue being so in many more years.


With the development of technology, there are a lot of us who are more drawn into online advertising and campaign. Aside from the fact that it is more advanced, it is also cheaper and can get a wider range of customers with the use of good marketing strategy such as social networking good and website advertising.


However, according to reviews, despite the sudden spur of digital marketing, the use of print materials has also shown potential growth. Direct mail is continuously being used and has exceptionally grown by 43% last year. Most customers of "> 

Harvey La Rosa of Virtual Marketing states that the number of print materials demand has increased highly in the last 6 months as it is easier to get hold of the clients and their location online and swifter to personally introduce the products to them.


“It is more personal when the client receives direct mail. Moreover, the clients acknowledge the effort being put into the creation of these materials so they are more likely to trust the company which sends printed brochures on their doorstep”, says La Rosa.


Urbanized cities like Jakarta also have their fair share of thriving print advertising boom. It is expected, of course, since these developing cities are only halfway through total adaptation of modernization.


Indonesia Prime and Focus marketing head, Rennee Swargan, states, “People are not yet quite ready to accept the domination of digital marketing. When a company fails to give out decent fliers and brochures on their marketing campaigns, their legitimacy is being doubted. They are immediately thought as fraudulent, especially if they are not known”.


Despite news of print marketing economy in a decline in the United States, it is important to note that in other countries, it is emerging into new developments. It is also predicted that “…custom print magazines will make resurgence as a premium content delivery channel due to decreased print competition and a desire by audiences to re-connect with tangible, high quality publications that offer deep content expertise that fills their needs, surprises and delights them”.

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